An AI Wingman for Every Business Team
Growth, sales, support, ops, finance — every team member gets an AI Wingman that works their problems end to end: answers with sources, tasks in their tools, live dashboards on their own domain, and AI Employees on watch.
Business teams have carried AI's least useful shape for two years: a chat window that answers questions while the actual work still waits on analysts, engineers, and everyone else's backlog. A Wingman is the other shape — the work itself, done in conversation, grounded in how your team does it.
A solve, from a business seat
Emma is a product growth leader — not an engineer. She types one sentence: "I'd like to improve paid subscriptions from 18% to 20%."
- Her Wingman measures the funnel using her company's own definitions — "Conversion Metric — taught by Mark, Growth" — and finds the drop at the plan picker.
- She steers in plain language: "Could you walk the paywall funnel step by step?" · "How many free users have exhausted their limit?" Every answer arrives with its source and author.
- She says go, and the work becomes Jira tasks with named owners: the campaign (Wingman), template approval (Nina, Marketing), the discount API (Alex, PM). Nina's and Alex's own Wingmen do their parts and report back.
- The dashboard goes live on the team's own domain; a Campaign Monitor AI Employee reports what's working and what isn't.
- Conversion climbs — and when Emma approves the solve, every teammate's Wingman acquires her playbook, cited to her.
Not one step required a technical question. That's a design rule, not a happy accident — see How Catalyst works for the full loop.
What your team gets
- Answers with provenance. Ask anything — in the conversation or in Slack — and get the number, the source, and whose expertise it came from, marked high-confidence when it's built on approved expertise.
- Work in your tools, not beside them. Tasks land in Jira with owners; campaigns wire into the systems you already run; sign-offs go to the people who actually sign off.
- Software without the queue. The dashboard or internal tool your team needs gets built in the conversation — wired to your data, access-controlled, live on your own domain.
- A watch you don't have to stand. When work turns repeatable, the Wingman spawns an AI Employee that runs it, watches it, reports back, and escalates.
- A team that compounds. Every approved solve joins the Company Brain — so your newest hire's Wingman starts with your best operator's playbook.
Which teams, which problems
| Team | A solve the Wingman works | What the AI Employee takes over |
|---|---|---|
| Growth | Paid conversion 18% → 20%: funnel, offer, campaign, dashboard | Watching conversion and redemptions daily |
| Sales | Lead conversion: follow-up cadence, qualification gate, pricing-first | Checking every new lead each morning, nudging owners |
| Support | Escalation triage: root cause, owner, customer comms | Flagging repeat offenders and SLA risks |
| Ops | Daily RCA on anything off-trend | Running the RCA every morning, reporting in Slack |
| Finance | Pricing reviews and margin analysis with the company's real definitions | The weekly review, on schedule, with escalation |
More patterns, with what joins the Company Brain from each: Use cases.
Frequently asked questions
Do I need to be technical?
No. You bring goals and judgment in plain conversation; the Wingman handles queries, APIs, wiring, and builds — and never asks you a technical question.
What do we actually get?
Sourced answers, tasks with owners in your tools, campaigns wired into your systems, dashboards on your domain, and AI Employees on the repeatable work.
How does it remove the engineering queue?
The Wingman builds the internal tool itself — access-controlled, wired to your data, live on your team's domain — inside the conversation.
How do teams' Wingmen collaborate?
Through ownership: a task for marketing or product is owned by that person, and their Wingman does the work and reports back.
Where does our data live?
In your own cloud (BYOC/VPC), on your existing AI subscription. Your data stays where it is.
Bring your team one goal
Watch a Wingman work it end to end — with your team's expertise, cited by name.